Category: online marketing

Benefits Of Online Marketing

Are you looking to do business online? If so, I think you’re making a wise decision. You can get lots of sales for free online, and you don’t need the huge financial investment that you would need with offline marketing. I used to think about owning a dollar store, but when I took a look at the price needed to invest into a dollar store, I immediately threw that idea out of the window.

And then, I tried my hand at real estate. And this was during a time where I had no credit, didn’t know anything about fixing houses, hiring people, or paying a mortgage. Needless to say that didn’t last long. And then I tried my hand at MLM. I was driving around trying to get people to sign up under me, held family seminars, attended conferences, and etc. Overall, I must have lost around $5,000 on all of these things.

But now, I’m in an online business that surpasses all of these things. Even offline marketing gurus who hated online marketing are now praising online marketing for the benefits that they have. It’s like when Einstein first heard of quantum mechanics, he thought it was weird and absurd, and couldn’t be true. But years of testing the theory proved that Einstein was wrong.

My point is that if you want to start an online business, then now is the perfect time to do so. There are so many benefits of having an online business, which (in my opinion) trumps offline marketing. In fact, I want to get started on why you should do online marketing. Here’s the first reason:

1) You can get traffic easily

Traffic generation is a simple concept. You can use paid advertising and get traffic to your site quickly and easily. This is something that a lot of people do when they first get started online, but many of them end up spending all of their funds and don’t end up getting any sales whatsoever.

I think you should test and take things one strategy at a time. Traffic is indeed easy, but don’t just go out and get “hits”. Anybody can get “hits” for free. I can show you how to get 100 “hits” to your website for free without any hassle, marketing, or advertising whatsoever. Traffic is important, but it’s more important that it’s targeted traffic. Here’s another reason you should do online marketing:

2) Ease of automation

This is the lovely part of internet marketing. You can automate just about every aspect of your business – and it doesn’t matter if you sell physical products! One of my favorite automation tools is the email autoresponder. An autoresponder is simply an email program that automatically sends out timely (and helpful) emails to the people who subscribe to your list.

You can literally earn thousands of dollars a month simply by doing list building and email marketing. Automation is something that you will want to do if you want to have massive success online – plus it will free up your time so that you can go and play golf when you want.

Use Online Marketing Education Material To Extract More From Existing Customers

Small and owner managed businesses need to extract the maximum return on their marketing activity. Often due to cost constraints it is necessary to perform all marketing activities in house rather than buy in. As many business owners are not marketing experts this presents the challenge of finding online marketing education material to support their efforts. This article suggests a focus on more sales from existing customers, outlines some ways this may be achieved and offers some advice on marketing education resources.

Various studies have shown it costs roughly five times more to secure a new customer than it does to service an existing customer. Other research shows that one of the prime reasons existing customers go elsewhere is their supplier simply fails to keep in touch.

What is needed therefore is a simple, low cost, process to keep existing customers engaged with useful, relevant and educational material so your business is front of mind when the time comes to buy. The cheapest method to stay in touch is Email but there are two major problems. The first is the vast majority of Email remains unopened. If the message is opened the recipient is likely to condemn it to the trash bin unless it engages within the first few seconds.

Even the best Email marketing campaigns struggle to achieve open rates over 30%. All that can be done is to ensure the recipient has an existing relationship with your business and the subject line of the Email is catchy, relevant and in no way salesy. Once opened the content must be relevant and useful and should not include any sales messages. The content must be short (some studies suggest less than ninety words) and punchy.

The obvious question is if the message is in no way salesy how can it expect to generate new business. Firstly, simply by staying in touch and delivering useful content, secondly by creating links within the Email which take the recipient to the main business website which, of course, will include all your businesses latest offers and sales messages. Simply by giving the recipient something relevant and leaving them wanting more will boost clicks through to the website. This process also keeps the Email content short to maximise read rates.

Taking the worst case and assuming your business has no website or Email marketing system where can these be found at low (or zero) cost. Fortunately, there are now many low cost (or free) online resources available for small businesses. Low cost Email marketing systems are available from Mail Chimp and CampaignMonitor among others, contact management systems are available from a wide range of suppliers at low cost to manage the Email send process and low cost website build packages are available from WordPress and several others.

What is needed is marketing education material (preferably online) to help a small business use these tools to best effect. Ideally some online help should be available to resolve the inevitable problems which will occur along the way. There is a large amount of free educational material online including webinars, free downloads and Blogs. There are also specific online mentoring and marketing education websites available at various costs. The challenge is to pick the best resources from the many available.

The tools required to promote a business are therefore available for little cost and the online marketing education is available on how to build and implement those tools. The challenge is to sort the best tools and resources from the not so good and to find advice and support from those who have been there and done that in the past.

Some Key Online Marketing Advantages

According to the AdView Pulse Report by Nielsen, the online marketing spending increased by 12.1% in Q1 2012, the most accelerated growth among all the other media types. With the people spending more time on the Internet, the marketers are increasingly employing the platform to generate awareness about their offerings. The driving factor behind the internet proliferation is the convenience for both the consumers as well as the sellers. Let us briefly analyze the reasons for such a soaring online marketing graph.

Advantages of Online Marketing

Less Expensive

With the encouraging online marketing trends, the number of website building sites is growing. These sites allow a user to build and host a template based website, free of cost. However, they are closed platforms because they are template driven. Therefore, most companies opt for a complete website design on an open platform. A low-end website costs you around $1000-1200. The fancier website designing with the user-friendly tools like payment gateways can peg anywhere up to $25,000 or more. Similarly, you can use Google AdWords, Banner Ads, FB Ads, and the other Social Media Marketing tools at a decent rate. Despite being so wide in its reach, the overall online promotions costing is still much more modest than creating and running a TV or a Newspaper advertisement. Effectively, you can begin from zero investment and can scale up as per your requirement and resource feasibility.

Online marketing proliferates much faster. It is less complicated, has much wider reach, and is more effective than the traditional media.

Convenient and Clear Communication

Since the message is in writing and is networked on the web, the customer can always gather more details simply by clicking the provided link or searching over the internet. This immediate response system and quick authentication immensely leverages the online marketing’s effectiveness.

Targeted

Internet marketing is more focused. The web analytic tools like Google Analytics can help you determine the surfing patterns of the users. You can accordingly measure, quantify, and control your marketing level. In effect, your ads flash, based on the consumer preferences. The traditional marketing tools are slightly disadvantaged and low on efficiency here.

Scope of Customization

Internet marketing even enables you to direct your advertising towards a specific buyer with the help of various marketing tools and user cookies. For example, if you have a retail business and you find a user buying a particular type of sports equipment, you can use this as a cue and send the related Ads to him/her. You can even extend some customized offers as per your buyer’s particular preferences. Traditional marketing cannot facilitate this level of customization, that too so quickly.

Real Time Analysis

Traditional marketing takes time to show any significant impact of your promotional efforts. This hurts a business’ benefit. In the case of a weak strategy, a long realization time can delay the corrective steps. Similarly, if an opportunity is not tapped on time, it is often lost. Both the situations can be hurting for the company. With the inorganic marketing tools like pay per ad, you can analyze your advertising potential real time and can accordingly tailor your promotional plans.

4 Tips To Creating A Successful Online Marketing Business

Online marketing keeps on getting bigger in numbers every year and sales get bigger and bigger as more and more people figure out the power of the Internet. Marketing online can be easy as well as cheap if done right. This simple and cheap resource has the power to convert thousands of people to customers and clients.

There are many that are looking for help with their own marketing. People who are looking to get into this industry may want to start their own online marketing company. Their ability to work the Online marketing industry may provide you with a very lucrative and popular business

There are thousands tips and tricks that will aid you in getting the most out of your online business. There are four tips that will help aid you in starting your new Online marketing company, providing companies and individuals with the marketing knowledge that they need to succeed.

Research Marketing

In order to be a successful marketer and owning your own online marketing company you need to know everything there is to know about the marketing industry. You need to work to understand the different tactics that you have at your disposal, and how to use them effectively and efficiently. You have to be able to connect to consumers, and get to know where to reach would-be consumers. The more research that you do on marketing the more successful your company will be.

Getting To Know your Competition

There are thousands of Online Marketing companies out there that will be competing against you when you first start up. You’ll have to work hard to find out as much as possible about the competition. Understand their tactics that they offer, their prices are charged, and the work that they complete. It is a must to stay one step ahead of the competition to be able to jump ahead of them so the consumer sees you first.

Branding your Company

It is necessary for you to brand your company. You want to be able to leave a great and unforgettable impression on your future clients and consumers. Branding takes time, you need a great name, logo and your very own unique style. If you create and strong and confident brand, people will trust you which in turn will make them feel more secure and purchase from you.

Prices for Your Services

While you want to make money, you also want to attract business. Price your services competitively to get clients interested in your business. You will need to do some research to make sure that you are charging the right amount of money for your various marketing services.

It is important to consider all of your options when starting an advertising business online marketing company. You want to know exactly what you are getting into, and what your competition has to offer. You then need to work on your brand and your pricing to see the success that you crave. Follow these tips to get the best start possible for your online marketing.

The Online Marketing Edge

Conventional marketing strategies have been proven useful in the past and are still important even at present. However, instead of merely relying on the traditional methods, it is best to get online marketing strategies as well to keep abreast with the times.

The Internet is a highly effective advertising medium. People have access to it at anytime anywhere in the world. It has redefined the boundaries of countries and people. It has enabled anyone to obtain information anywhere on the Web. With this possibility, the term market in an online business is different from the usual that is considered in the traditional sense. Your market in the Internet consists of the people all over the world, from all walks of life.

Online marketing enables you to reach all these people. Advertising to a huge number of potential buyers will make your product well known among the netizens. More popular products sell better than those that are not. Your products can also enjoy long-term exposure. You just have to work hard to achieve good online presence and you’ll enjoy longer and better exposure to your target market minus the skyrocketing costs of traditional media advertisements.

Yes, online marketing is also relatively cheaper than the traditional methods and everything is measurable. You can keep track of all the views made on the ads you posted so you obtain a figure of the browsers reached by your advertisements. This is an accurate assessment if your ads had been effective. In this type of marketing, all your actions can be monitored and presented in detailed graphs. You can also freely use traffic and conversion analysis tools, such as Google Analytics. These tools and software will make it easier for you to gauge your return on investment.

You can also easily refine or modify your marketing strategies. Those who want to use some personal touches in online marketing by targeting definite customers can start off immediately. Some of the ways of doing this include sending emails and newsletters to the targeted clients as well as in social networking sites. You can do some follow-ups by sending them new emails regarding new features and even promos involving the said products.

Marketing strategies online can easily engage people’s attention, so you’ll have better chances of encouraging them to take action. Online marketing will definitely give your product an edge over its competition, thanks to its efficiency in reaching people.

Online Marketing Strategies for Your Business From an Internet Marketing Expert

Internet Marketing is fast becoming one of the most effective ways to promote your business online. Whether you have a fast food joint, or a medical store, or a pet shop, everything now depends on how tight your internet marketing is. You might do aggressive offline marketing, but without a strong internet marketing strategy, your business has a chance of losing out on a major chunk of consumers, who are looking for your products or services online.

Being an internet marketing expert, I am faced with a lot of questions from common people like you. How do I market online? How do I drive customers to my business? Internet marketing has a large number of branches, so choosing one of them that is right for the kind of business that you own is very important.

Pay per click is easily the most popular online marketing technique available. In this, your ads show up whenever some searches using relevant keywords and once they click on the ads, they are directed to your website or landing page. The cost that you have to bear is the cost of the click which differs from ad network to ad network. Pay per click has again two bifurcations- search and display. Search is also called pull advertising because the users actively search for your products on the internet. While display is called push advertising because it is you who pushes your ads to websites or pages where the users tend to visit.

Banner advertising is another type of online marketing technique. What you do is -you put up banner image ads on different websites. And just similar to pay per click, when someone clicks on your banners, they are directed to your website where they can buy your products. This is also called digital media buying and the prices depend on the websites you want to target.

Other internet marketing techniques are email marketing, social media marketing, blogging, search engine optimization etc. All these methods have their own uniqueness and your success depends on how you implement each of these.

So what is the right way to start marketing online? This is a question which baffles many of today’s business owners. The key to this is to understand the basics of the different online marketing strategies and apply them to suit your needs. Or you can hire an internet marketing expert who will guide you and help plan your marketing strategy. Because in today’s competitive arena, it is important to do things right, which is possible only with professional guidance.

A Step-By-Step Process To Online Marketing Success

Marketing a company or a product online is such a tedious job for some people. While traditional marketing techniques such as hanging posters in a crowded place still work for some businesses, other enterprises take advantages the influence of internet. Before starting your online marketing campaign, it is necessary that you develop first a marketing plan that will lead your efforts to the right direction. Create a strategy that will improve the online presence and attract more audience to your website. Below is a step-by-step online marketing process:

Conduct A Thorough Research

Any business should conduct an intensive market research before starting a marketing campaign on different online portals. Learning the new technologies and methodologies is also necessary to get ahead of the tight competition in the online market. The market research usually concentrates on direct competitors and examines the competitor’s marketing strategy. List down the names of your competitors in your chosen industry and take a close look on how they promote their companies and brands on the web. Take note of the affiliate marketing programs they are using, including the advertising schemes or any online offers they are bidding to consumers. Observe whether your competitors are implementing social media marketing and take the full advantage of YouTube, MySpace, Facebook or Twitter in promoting their company.

Create Your Website

Build a website that you can utilize for marketing and promoting your company and your brand. Before constructing a website that would represent your company to the web, it is essential that you pay heed to the effective strategies of your competitors. However, do not copy the web design of your competitors as it will not help differentiate yourself in the market. Keep in mind that uniqueness is important in creating a sound brand on the web. Pay close attention to the attributes of websites that you like. Moreover, evaluate the strengths and weaknesses of your competitor’s website. Consider adopting their strengths of their web design and resolve the weak points of their design to come up with an outstanding website.

Develop A Marketing Strategy

Evaluate your list of strengths and weaknesses that you have identified in other websites. From this list, develop a marketing strategy that will promote your company or products. Let your target market know who you are, what you can offer to them and how will they benefit from your company. Consider implementing web marketing options such as building traffic, linking in forums and online communities, using keywords on your website, providing informative articles, creating online tutorials in video format or publishing a blog, where you can easily reach out and interact with your target clients. Employ the marketing strategy you know best suits your business needs.

Monitor and Analyze Progress

It is not enough that you plan and execute your marketing strategy. It is crucial that you monitor and analyze the progress of the implementation of your online marketing strategy to see whether it is really working for your business. Know where your website traffic originates and know whether this traffic comes from the links you have created across the web. The more quality traffic your website gets, the higher the chance your website will appear on the first page of search engines.

Types of Online Marketing Strategies

Online marketing techniques are aimed at creating awareness about your website in hope that the more the people visit your website the higher the sales. High conversion rate is good for your business. Consistency in sales and profits can keep you in business for a very long time.

The online marketing techniques can deliver great results if implemented appropriately. You can use any of the following strategies to enhance branding of your products and company. Regardless of the kind of business you operate, there is an internet marketing strategy that can work for you. Some marketing techniques outlast others while few are quite effective than others.

1. Email marketing

This is a form of online marketing which involves sending an email message to a group of people to build trust, brand awareness or loyalty. The popular method of internet marketing can help track an exact ROI.

2. Social media marketing

Social media sites such as Facebook, Twitter, LinkedIn, YouTube, Instagram and Foursquare are few of the social sites to harness traffic for your website. Currently, individuals can access these sites using their mobile phones in real-time thus ensuring constant connection with individuals.

3. Blog

Creating an information site where you engage your readers and customers can drive traffic to your site. You can target a niche and engage bloggers by commenting on your page as well as gather market intelligence using blog marketing strategies.

4. Online press releases

Writing an online press release that communicates about something newsworthy is also a great online marketing strategy. Numerous sites offer services where you can submit your online press releases to get the desired exposure.

5. Opt-in email list

This strategy involves someone volunteering to give their email address for the purpose of receiving information or an email about certain services of product. A verification email can be sent to the individual to ensure you run safe blast campaigns. An individual who confirms the verification mail can receive your emails without being considered as spam.

6. Free gifts

Free gifts give value to your audience at no cost and without expecting anything in return. Freebie online marketing can entice your readers to offer their email addresses and increase your conversion rates.

7. Article marketing

Articles about who you are and what you are offering customers can help in creating awareness about your online business. Such articles can help promote your business via article directories by directing traffic to your website.

Advantages of Online Marketing Techniques

Online marketing is convenient. Moreover, it is immediate and interactive to consumers. With this in mind, you can build customer relationship, access global markets, increase efficiency and reduce costs. The strategies offer great flexibility and effectiveness in reaching your target audience.

Impact of Online Marketing on Business

The online marketing strategies can help in analyzing your business data to an accurate degree. Quality marketing research ensures the right products and services are offered to the audience. Moreover, identifying potentially future and existing competitors can help you adjust your online marketing campaigns and business to leverage on the competition.

Business Online Marketing Is the Key If You’re Looking To Expand Your Business

When people are thinking about expanding their business one of the primary things which should come to mind is business online marketing. There is no better strategy for finding a large market of consumers, specifically when you are doing it the correct way, and you have it working. It is additionally great for someone on a budget mainly because online advertising and marketing can be very affordable. The most significant issue you will run up against is finding which method is best. Not only is this marketing and advertising strategy affordable but it can also be incredibly effective and can wind up carrying your business to a whole new level.

Business Online Marketing Requires Targeted Traffic
A website is only the beginning of business online advertising. To be able to be a successful online marketer it will be of vital for you to have the ability to people visit your website. To get traffic from the major search engines, you have to learn what they like, to be able to get your internet site ranked well. Posting videos to YouTube about your site and your products is actually a good idea, but you are going to find that building links to your site will be the best way for you to get the high search engine rankings you need to be able to get traffic. What you’re going to have to figure out is what technique will be best for you and stick with it.

Another technique used for business online advertising is through affiliate advertising. For those of you that are unaware of what this is, this is actually a practice of getting other people to market your internet site for you. For this to happen you need good products, along with a good commission rate for the affiliate sales. A number of the better affiliate marketers that are online today will have the ability of driving huge amounts of traffic to almost any website they elect to promote. Many individuals do not realize exactly how much more money they can make on their product by simply opening it up to affiliates to advertise. You ought to also take into account that your product should be something which people are going to want to purchase otherwise you’ll not achieve success. If you have the ability of recruiting a large number of affiliates, the amount of money you make could in fact end up being unlimited.

Business Online Marketing involves giving out quality information
Business online marketing and advertising can either give your business credibility or it could ruin your reputation, depending on how you do it. Take into account that any content you post to the Internet should be incredibly informative and valuable to people since this is how you will improve your reputation over the long haul. Your reputation could be negatively affected if the content you publish online has nothing to do with your product or isn’t valuable and informative. People that come to your web site need to know your information is credible, before they are going to recommend it to others. You ought to find that your traffic levels will continuously rise when you are providing individuals with information that they are actually searching for.

To be able to be profitable and successful with your online advertising, research will have to be carried out so you can discover how to do this in the very best way possible. For those of you that are trying to take your business to the next level and raise your income you’re going to discover that business online marketing and advertising might be precisely what you’ve been trying to find.

Effective Online Marketing Tips for a Successful Business

The internet provides unlimited access to wide resources to market your business. Effective online marketing tips can ensure you sustain a successful online business. Beginners as well as experts can utilize effective internet marketing tips to not only guarantee success in business but also sustainability in the internet.

1. Know your audience

One of the online marketing tips is to know the people who would be interested in your business. Know what kind of people who will be looking to find your website and capitalize on it. Research, determine, identify and target the audience that can and will buy your products and services.

2. Brand yourself

Branding yourself makes you stand apart from competition. Define who you are and what you have to offer that the competition cannot offer. Make your online presence unforgettable with these online marketing tips.

3. Start blogging

Engage with your audience using a blogging platform. People who hear you may identify you as an expert. Being an expert voice in your niche can bring trust to your audience. Talking to consumers also shows you actually care about them and are willing to help provide solutions to their problems. More on internet marketing tips for blogging is that more blog articles can influence your audience to stick around your website thus moving down the sales funnel.

4. Content is king

Unique and valuable content is vital to the success of your online business. Admirable content that is relevant to the audience will convert readers into consumers. If you cannot produce the content demanded by an audience, you can contract an expert to do it for you.

5. Utilize tracking and analytics

Among other online marketing tips is tracking your leads to help close sales. Establish a good lead management by defining the objectives of the campaign. Hire a resource to actively manage your campaign and document the sales process.

6. Set goals and stick to them

Identify what you want to achieve with your marketing needs by setting goals. Know your objectives and make them clear. Smart online marketing tips include being specific about your goals. Ensure the goals are measurable, realistic and attainable as well.

7. Use action terms

In your online marketing campaign, ensure you use action terms that can compel readers to take action. Call to action internet marketing tips includes using an active voice rather than a passive voice to influence the audience.

8. Utilize social media networks

Your audience can be in social media networks. The resources are vast and numerous. Social media online marketing tips can help gain traffic or attention. Outline clear goals about your social media marketing efforts. Social media networks can help connect and build relationships with people across the globe.

9. Build a mailing list

Email list building online marketing tips include capturing emails from people who are interested in the information you want to offer. Furthermore, having an email list that responds to your offers can assure business success. How you gather your subscribers is important. Concentrate on members who are likely to respond to your information than the numbers.